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European business mobile services offer best potential for growth



10.02.2009

A new report from ABI Research claims that Europe has the highest adoption of mobile services in the world. European penetration is currently at 121% and this is expected to rise to 135% by 2012. Overall business revenue is forecast to grow at a compound annual growth rate (CAGR) of more than 4%. This is a significant amount, given that the CAGR of consumer mobile services is expected to stay flat at 0.1%.


ABI Research's practice director Dan Shey explained: "Not surprisingly, data services are providing the ARPU uplift driven by the uptake of smartphones, and adoption and usage of mobile e-mail and Internet services.


"However, the impact of these drivers as well as others is different for business customers in different occupational segments; the end result is a unique set of subscriber and ARPU growth rates, penetration, and total revenue opportunity by occupation."


The report, 'European Business Mobility Vertical Market Analysis', provides mobile services forecasts for five different mobile services: voice communications, messaging, information access services, computing applications, and computing/information access applications.


Forecast data include penetration, customers, ARPUs and revenues for 22 occupational segments within the European market.

 

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